Saturday, June 9th

7:00 am - 4:00 pm Registration/Information Opens



7:45 am - 8:45 am Breakfast

Sponsored by Globus Family of Brands



8:45 am - 10:45 am General Session

 

Opening Remarks
Ron Cates, Digital Marketing Icon

 

Trends in Land Vacations
Jennie Ho, President, Delta Vacations; Scott Nisbet, President, Globus Family of Brands; Melissa da Silva, President, Trafalgar Tours; Scott Wiseman, President, Travel Impressions

This panel of tour and land vacation industry executives will share best practices of their highest producing  partners in an effort to learn what are the most successful attributes of the TOP agents for each brand.  What qualities  do these Top producing agents have and what are their secrets for success! Today’s consumer is all about experience so how do our  land preferred partners match experience with product and pricing and are they always right? Learn from leading executives on their successes and failures and why including the agency distribution channel in their process is critical in exceeding expectations of your mutual clients. Come ready to learn from leading executives as they share these secrets and more!

 

Drive Growth Through Paid Media
Melissa da Silva, President, Trafalgar Tours

After years of struggling with outside digital agencies, the Travel Corporation built an in-house team to help drive demand via performance media with great success.  This session will share those learned best practices, specific to travel, and give solid recommendations for improving efficiencies.    We will discuss overall strategy and the digital ecosystem.  We will specifically cover Paid Search, Paid Social, Display Advertising, Landing Page Optimization and tools to help measure ROI.   This session is geared toward agency owners and managers, digital media experience not required.

 

11:15 am - 12:30 pm Workshops


11:15 am - 11:45 am Workshop Session ONE

 

Boost Sales and Maximize Marketing with an Effective Database
Yolanda Speringo, Director, Strategy & Planning, TRAVELSAVERS; Teresa Giacalone, Agency Solution Sales / CRM and Financial Management, Sabre Travel Network

All Levels: Now more than ever agencies are turning to marketing to help boost sales. Let us help YOU develop a more effective database strategy. This class covers how to effectively and consistently reach your clients using Custom Solutions. In this session we’ll not only cover database Best Practices, which includes segmentation, we’ll discuss what data is best to collect in order to maximize your marketing, build an even stronger relationships with your clients, and Boost Sales .

 

Growing your Bridal Sales
Jennifer Donscez, President, VIP Vacations

Come speak with and learn successful tips from an industry veteran and expert who owns and operates a multi-million dollar agency that specializes in bridal sales. Jennifer has successfully built her brand thru referrals, bridal shows, public relations and much more.  Bring your notebook and get ready to learn how the bridal market builds a strong base of referrals and how to keep them coming back year after year.   

 

Business Travel Basics
Mark Altman, Vice President, Forte Business Travel Solutions

Business Travel in the United States will exceed 350 billion dollars in 2018. Are you getting your fair share of this ever expanding market? In this session we will provide an overview of the global business travel marketplace and discuss the products, services and skills you will need to succeed as you expand your business travel portfolio.

 

Contracting ICs: Legal Problems and Solutions
Mark Pestronk, Attorney, Law Offices of Mark Pestronk, P.C. / Legal Columnist, Travel Weekly

We'll cover the top legal problems that ICs and hosts face, how to avoid these problems, and what to if trouble strikes, such as:

  • The fraud problem: How can you prevent ICs from defrauding you, clients, and suppliers?
  • The transferred booking problem: How can you move bookings into or out of your agency without lawsuits?
  • The reclassification problem: How can you avoid having ICs deemed to be employees by taxing authorities?
  • The apparent authority problem: How should ICs identify themselves in marketing in order to avoid liability?

 

12:00 pm - 12:30 pm Workshop Session TWO

 

How to Use Facebook Live to Grow Your Business
Vanessa McGovern, Co-Founder & CEO, Gifted Travel Network (GTN)

In this session you will learn how to use the most important tool in social media happening right now – livestream. Facebook Live will provide you with a platform to exponentially grow exposure for your travel business and deepen your expert status to prospects and clients. Learn strategies for how to share the latest travel trends, host your favorite travel supplier on a broadcast and how to turn your followers and friends in to client. Join Vanessa McGovern as she walks you through the process of going live + reveal strategies that are working right now with Facebook Live.

 

Selling with OnLocation!
Claire Bidlingmaier, Sr. Director Supplier Relations and Agency Engagement, The Affluent Traveler

OnLocation is your opportunity to become a local expert, globally. Learn how to work with our preferred DMC’s to design and create personalized experiences for your clients that will bring them value, superb customer service and unique experiences while assisting you in building loyalty and will boost your revenues with each opportunity.

 

Do You Know How to Find the Right Hotel for Your Client? We do!
Cynthia Kropp, Vice President, TRAVELSAVERS; Joe Winheim, Senior Vice President, TRAVELSAVERS

When you need the very best hotel selection, rates and amenities for your clients, you need TRAVELSAVERS Global Preferred Hotel Program. Designed for both leisure and corporate travel agencies, this session will show you the resources available to provide your clients the best value with exclusive amenities, special incentives and the absolute best customer service available. The TRAVELSAVERS Global Preferred Hotel Program provides you a full portfolio of over 140,000 hotel properties. You work hard to grow your business, come here how hotels can work hard for you

 

Exit Strategies for Owners
Mark Pestronk, Attorney, Law Offices of Mark Pestronk, P.C. / Legal Columnist, Travel Weekly

We'll cover:

  • Why buyers buy
  • How to find your agency’s value
  • How to add value and prepare for sale
  • When is the best time to sell
  • Typical deals today
  • How to give or sell to your children
  • How to give or sell to your employees

 

12:30 pm - 2:00 pm Lunch

Sponsored by Norwegian Cruise Line

 

2:00 pm - 4:45 pm Workshops

 

2:00 pm - 2:30 pm Workshop Session THREE

 

Essential Social Media Strategies
Ron Cates, Digital Marketing Icon

Session Details Coming Soon!

 

Protecting Your Groups: What Should Jump Out at You!
Bud Geissler, National Group Sales Manager, Travel Insurance

Join former tour operator and current travel protection aficionado, Bud Geissler, for a unique perspective on how travel protection can enhance your group’s trip. Learn tips on choosing the best protection plan and building that peace of mind that will allow you to deliver a memorable experience.

 

Business Travel Basics
Mark Altman, Vice President, Forte Business Travel Solutions

Business Travel in the United States will exceed 350 billion dollars in 2018. Are you getting your fair share of this ever expanding market? In this session we will provide an overview of the global business travel marketplace and discuss the products, services and skills you will need to succeed as you expand your business travel portfolio.

 

Formulate a Powerful Marketing and Sales Plan That Makes Money
Sandra Cottam McLemore, Travel Industry Expert, TV Host

Join a travel industry marketing and revenue expert who has helped the biggest travel brands in the world make millions. This workshop is 100% interactive. We will walk you through a worksheet and formula to identify the key strategies, sales funnels and activities for your business that will trigger revenue. This is a must attend workshop if your business has not been consistently hitting profit goals or you want to increase your take home income. Caution: clarity guaranteed!

 

2:45 pm - 3:15 pm Workshop Session FOUR

 

Building Leads Online with OnlineXpress
Christine Vincent, Business Technology Manager, TRAVELSAVERS Canada - Toronto and Quebec; Ryan McElroy, CEO, Travel Agency Tribes & The Travel Valet 

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. Think about what your website looks like in its current state. Do each of your webpages clearly guide visitors to take action, or does they leave them wondering what to do next? Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database? Are you creating custom landing pages for every single campaign that you run? Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?) Join the conversation and learn why your website is the most important tool you have for turning prospects into customers.

 

Selling Against Fear
Eben Peck, Executive Vice President, Advocacy, American Society of Travel Agents

From terrorism to natural disasters to pop-up government regulation, it seems like constant disruption is the new normal for the travel industry – and these trends threaten the gains the travel agency channel has made over the past few years. In this session, ASTA’s Eben Peck will share research findings, best practices and resources the Society has developed to help agents cope with these trends and keep selling in the face of fear.

 

Business Travel Technology - Earning More Profit Through Automation
Stacey MackDirector of Sales for Travel Partnerships and Strategic Accounts, Grasp Technologies

Technology tools, including online and mobile options, are an essential part of any well run business travel program.  More than 80% of all travelers book travel using some form of technology, leaving less than 20% of trips being booked by full service agents.  In this workshop you will learn how you can use these various technologies to improve your business travel program and increase agency profits.

 

Fraudsters Target Agents Every Day. Are You Ready?
Doug Nass, Manager of Risk Management, Airlines Reporting Corporation (ARC)

Fraudsters are manipulative and can do immense damage to a travel agency. Do you know how to spot the red flags of potential fraud?   Learn the latest schemes fraudsters are using as well as Best Practices, and the free online tools you can use to validate customer information.

 

3:30 pm - 4:00 pm Workshop Session FIVE

 

Building Leads Online with OnlineXpress
Christine Vincent, Business Technolofy Manager, TRAVELSAVERS; Ryan McElroy, CEO, Travel Agency Tribes & The Travel Valet

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. Think about what your website looks like in its current state. Do each of your webpages clearly guide visitors to take action, or does they leave them wondering what to do next? Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database? Are you creating custom landing pages for every single campaign that you run? Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?) Join the conversation and learn why your website is the most important tool you have for turning prospects into customers.

 

Creating Successful Consumer Events
Steve Philips, Senior Business Analyst, TRAVELSAVERS; Janet Papilla, Vice President, Boscov’s Travel Service; Connie Corbett, President, Ambassador Travel; Valarie Contrino, President, Contrino Travel; Tracee Williams, President, Destinations

Consumer events are an excellent form of marketing both your agency as well as showcasing the value of all of our preferred partners. During this informative panel, some of our most successful agency owners will speak about their philosophies in regards to holding consumer events and their best practices for having a great turnout and a profitable event.

 

Cause Marketing
Tourism Cares

Session Details Coming Soon!

 

Do You Know How to Find the Right Hotel for Your Client? We do!
Cynthia Kropp, Vice President, TRAVELSAVERS; Joe Winheim, Senior Vice President, TRAVELSAVERS

When you need the very best hotel selection, rates and amenities for your clients, you need TRAVELSAVERS Global Preferred Hotel Program. Designed for both leisure and corporate travel agencies, this session will show you the resources available to provide your clients the best value with exclusive amenities, special incentives and the absolute best customer service available. The TRAVELSAVERS Global Preferred Hotel Program provides you a full portfolio of over 140,000 hotel properties. You work hard to grow your business, come here how hotels can work hard for you

 

4:15 pm - 4:45 pm Workshop Session SIX

 

Think Big with Digital Marketing
Malia Vrooman, Vice President Marketing, TRAVELSAVERS; Ryan McElroy, CEO, Travel Agency Tribes & The Travel Valet

Want to discover the smartest ways to mix social media, content marketing and SEO for lead generating?  We will discuss why this topic is important, tactical best practices and examples of what it looks like in practice.

 

Social Media Best Practices
Ron Cates, Digital Marketing Icon

Session Details Coming Soon!

 

Life in the Xpress Lane - Level 1 – Introduction to the tripXpress Booking Engine
Brian Burney
, Senior Vice President of Operations, TRAVELSAVERS; Jill Dickie, Business Analyst, TRAVELSAVERS; Sarah-Jane Pieri, Business Analyst, TRAVELSAVERS

We will demonstrate the search and booking process of this multi-product tool, to enable you to have a clear understanding of how to create a dynamic customized itinerary for your client.

 

HR Best Practices
Steve Philips, Senior Business Analyst, TRAVELSAVERS

A comprehensive and well thought HR plan is a key component to employee hiring, growth and retention. During this jam packed workshop, we will discuss the ways to hone your HR skills and practices, even if you’ve never really given them much thought. We will review the most important things to think about as you develop your HR plans.



7:00 pm - 11:00 pm Gala Awards Dinner

Sponsored by Carnival Cruise Line, Holland America Line, Princess Cruises, & Travel Impressions

I can honestly say that for Marlys and our team at Connection To Cruise Travel that Travel Market is by far the best travel conference to attend in all categories! We use the time to say thank you and shake hands with our preferred vendors, peers and the AMG family. Conference is a great opportunity to take advantage of new strategies and great ideas. AMG brings in impressive business and motivational speakers. Hope to see you in June!

George Aballi Connection to Cruise

Thanks to Our Sponsors

For more information, please contact our Business Development Team

TRAVELSAVERS US

Mary Lee DeFranco
1.800.366.9895 Ext. 5108

Jill Dickie
1.800.366.9895 Ext. 5107

Lisa Kortje
888-682-6380

Sarah-Jane Pieri
1.800.366.9895 Ext. 5104

TRAVELSAVERS ELITE (US)

Steve Phillips
1.800.366.9895 Ext. 5105

TRAVELSAVERS Canada

Elizabeth Grundon
866-231-0579
(Ontario, New Brunswick, Nova Scotia, Newfoundland, Prince Edward Island)  

Lisa Kortje
888-682-6380
(British Columbia, Alberta, Manitoba, Saskatchewan, North West Territories, Yukon)

Michelle Grenier
866-231-0579
Quebec

NEST

Rosemary Sarkis
888.245.6378 Ext. 3007

Wayne Spector
888.245.6378 Ext. 2351

TWIN

David Thorne
516-624-0500 Ext. 5072

 

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