Senior Vice President of Sales & Trade Marketing, Carnival Cruise Line
Adolfo Perez, a 36-year veteran of Carnival Cruise Line, was named the company’s vice president of sales and trade marketing in June 2015 and has been promoted to senior vice president of sales and trade marketing in January 2018.
In this capacity, Perez is responsible for Carnival’s business development teams, sales strategy & operations, and trade marketing functions. Additionally, he leads commercial operations for Carnival’s UK business, international sales, and the company’s charters, meetings, and incentives business. Perez, having always understood the value of the travel agent distribution channel, has been championing and advocating for the trade for decades. Since taking on this role he has been able to implement many positive changes and programs that have directly benefited the entire travel agency community, including increasing commissions, launching the company’s Travel Agents Rock support platform, and launching a series of agent initiatives known as #thelist which includes increasing BDM field sales support, developing a dedicated groups support team and launching the ‘Be the Hero’ upgrade program for agents’ booked guests. Perez notes that his most important role at Carnival is to be the travel agent’s advocate and voice at the Carnival headquarters, a role he takes very seriously.
Perez joined Carnival in 1982 as an embarkation agent and has held multiple managerial positions within the company’s reservations and sales departments over the past three decades. These roles have included vice president of contact center sales, overseeing the line’s reservations call centers where he developed many relationships within the travel agent community. Perez was tasked with setting up and running Carnival’s UK sales and marketing office in London from 2011-2013. Most recently, he served as the company’s vice president of new markets and new product marketing and was responsible for developing the company’s first ever Hispanic marketing campaign in 2014 and launching many of the company’s new product offerings including the Carnival Vista launch, Carnival LIVE, Camp Ocean, and Carnival Journeys.
A resident of Miami Beach, Fla., Perez earned a both his undergraduate and MBA degrees from Florida International University in Miami, as well as a Certified Travel Counselor (CTC) designation from the Institute of Certified Travel Agents (ICTA).
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